Jinan Zhongsheng Construction Machinery made its debut at the 2023 Russia CTT Exhibition, and its tower crane products embark on a new journey to expand the market in Eastern Europe.
From May 23rd to 26th, 2023, the highly anticipated 23rd Russian International Construction and Construction Machinery Exhibition (CTT Expo 2023, formerly known as Bauma CTT Russia) was grandly held at the Klokhus Exhibition Center in Moscow. Jinan Zhongsheng Construction Machinery Co., Ltd. (hereinafter referred to as “Jinan Zhongsheng”) showcased its core tower crane products and supporting technologies with great impact. Through this top-tier industry platform in Eastern Europe, it precisely connected with the tower crane demands in the Russian and Central Asian, Eastern European markets, demonstrating the robust strength of the Chinese tower crane brand.
As the largest construction machinery industry event in Eastern Europe after the pandemic, this year’s CTT exhibition had an exhibition area of 65,000 square meters. It attracted 524 exhibitors from 27 countries and over 20,000 professional visitors to attend and negotiate. Due to the adjustment of the market landscape, European and American brands gradually withdrew from the Russian market, providing unprecedented market opportunities for Chinese tower crane enterprises. The exhibition site was extremely popular, with a peak of visitors on the first day, and the exhibition effect far exceeded expectations. Jinan Zhongsheng seized this strategic opportunity and meticulously set up the exhibition area, comprehensively showcasing core tower cranes and supporting equipment suitable for Russian high-rise building construction, bridge engineering, power station construction and other scenarios. It covered products such as boom tower cranes, flat-arm tower cranes, tower crane standard sections, and safety protection devices. With stable lifting performance, cold-resistant and weather-resistant design, and configurations tailored to local construction needs, it became one of the highlights of the exhibition.
During the exhibition, the exhibition area of Jinan Zhongsheng was visited by a continuous stream of visitors. Construction engineering companies, leasing firms, distributors and industry professionals from countries such as Russia, Kazakhstan and Ukraine all stopped by to inquire. The company’s foreign trade team had in-depth discussions with potential clients about the lifting parameters, intelligent control, installation convenience and after-sales guarantee system of tower cranes. In response to the frequent demand in the Russian market for large-scale tower cranes and anti-low-temperature tower cranes, the company highlighted the market-proven star tower crane products. Several projects were signed on the spot, and some clients even expressed a strong desire to sign contracts immediately. Many customers stated that the tower cranes of Jinan Zhongsheng performed outstandingly in adapting to the harsh Russian climate, complex construction conditions and compliance requirements, meeting the actual needs of large-scale infrastructure construction in the region. They look forward to further cooperation in the future.
As an important country along the “Belt and Road” initiative, Russia has witnessed continuous growth in infrastructure investment in recent years. From January to September 2023, the fixed asset investment increased by 10% year-on-year. Projects such as high-rise buildings, transportation hubs, and energy projects have been intensively launched, driving a strong demand for tower cranes. Data shows that in 2023, the share of Chinese tower crane brands in the Russian market has risen to a significant level. With high cost-effectiveness, customization capabilities, and complete spare parts supply, Chinese tower cranes have become the mainstream choice in the Russian market. This time, Jinan Zhongsheng’s participation in the exhibition is not only a deep layout for the Russian and Eastern European markets, but also an important measure in response to the trend of deepening economic and trade cooperation between China and Russia.
As the largest construction machinery industry event in Eastern Europe after the pandemic, this year’s CTT exhibition had an exhibition area of 65,000 square meters. It attracted 524 exhibitors from 27 countries and over 20,000 professional visitors to attend and negotiate. Due to the adjustment of the market landscape, European and American brands gradually withdrew from the Russian market, providing unprecedented market opportunities for Chinese tower crane enterprises. The exhibition site was extremely popular, with a peak of visitors on the first day, and the exhibition effect far exceeded expectations. Jinan Zhongsheng seized this strategic opportunity and meticulously set up the exhibition area, comprehensively showcasing core tower cranes and supporting equipment suitable for Russian high-rise building construction, bridge engineering, power station construction and other scenarios. It covered products such as boom tower cranes, flat-arm tower cranes, tower crane standard sections, and safety protection devices. With stable lifting performance, cold-resistant and weather-resistant design, and configurations tailored to local construction needs, it became one of the highlights of the exhibition.
Through this CTT exhibition, Jinan Zhongsheng not only effectively expanded its overseas tower crane customer base, enhanced the brand’s visibility and influence in the Eastern European market, but also accurately identified the technical trends and demand changes in the Russian tower crane market, providing important basis for subsequent tower crane product iterations, upgrades, and optimization of market strategies. In the future, Jinan Zhongsheng will continue to deeply focus on overseas markets, concentrating on innovations in tower crane intelligence, lightweighting, energy efficiency, and service upgrades. With reliable product quality and a comprehensive global service network, the company will contribute the strength of Chinese tower cranes to infrastructure construction in Russia and Eastern Europe, and help further elevate the economic cooperation between China and Russia and between China and Europe to new heights.
About Jinan Zhongsheng Construction Machinery Co., Ltd.: Jinan Zhongsheng is a powerful enterprise specializing in the research, production, sales, and foreign trade services of tower cranes. Its core products include boom tower cranes, luffing tower cranes, tower crane accessories, and safety protection equipment. Through strict quality control, advanced production processes, and efficient supply chain systems, its products are exported to multiple countries and regions around the world, earning the trust of overseas customers. The company always adheres to the philosophy of “building a foundation on quality and promoting development through innovation”, continuously deepening its presence in the international market, and striving to become a high-quality partner in the global tower crane sector.
